Nuearth Co. was founded by Shaena — an accountant by trade, wife, and proud mom of two amazing girls — whose journey into holistic wellness began over a decade ago after being diagnosed with alopecia areata. That moment sparked a shift toward cleaner, more mindful living, leading her to explore the power of natural ingredients and plant-based care. Over time, wellness became more than just a personal pursuit — it became a lifestyle rooted in intention, simplicity, and self-love.

In early 2025, Shaena felt a deep pull to create something meaningful — a quiet but persistent nudge she recognized as divinely inspired. After prayer and reflection, Nuearth Co. came to life as an expression of her values: faith, family, and the belief that beauty is found in the everyday. What began with body butters will grow into a full wellness lifestyle brand, with plans for journals, candles, and more. When she’s not creating, Shaena enjoys reading, church, and recharging on girls’ trips. Through Nuearth Co., she hopes to inspire others to slow down, live gently, and lean into the joy of intentional living.