The countdown is officially almost over — Nuearth Co. launches tomorrow, and what a wild, beautiful ride it’s been.
From late nights perfecting formulas to learning (and re-learning) how to ship butters in this Southern heat, every moment has been filled with intention. And now, we finally get to share Bare — our ultra-gentle, fragrance-free body butter — with you.
Crafted for sensitive skin (eczema, rosacea, and everything in between), Bare is full of healing oils like black seed, chamomile-infused jojoba, and apricot kernel oil. It’s calm in a jar — and we can’t wait for you to feel it for yourself.
Preorders are open now through July 1st, and we’re blown away by the early love and support. Every order, every share, every kind word — you’ve made this possible, and we’re so grateful.
We also took a big step and submitted our first application to the Fall Market by MMATL (Makers + Markets ATL) — an indoor artisan market that brings together Georgia’s handmade community. We’re crossing our fingers we’ll be accepted! This would be our first in-person opportunity to showcase Nuearth Co., connect with other small-batch brands, and meet some of you face to face.
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And behind the scenes? We’re already in creation mode, working on future seasonal releases that expand on our mission: clean, nourishing skincare with intention and integrity.
To top it all off, we’re going live on Instagram at 7 PM EST on July 1st for a launch celebration. Expect surprises, sneak peeks, and a behind-the-scenes look at what we’ve been building. We’d love for you to join us.
This journey has been nothing without our community — thank you for sticking it out with us, for believing in this vision, and for growing with us. Tomorrow is just the beginning.
With love + gratitude,
Shaena
Founder, Nuearth Co.