At Nuearth Co., we believe wellness is more than the products we create—it’s about the stories, people, and passions behind them. Our Rooted in Community series is dedicated to highlighting intentional small brands pouring love, creativity, and purpose into their craft.
This month, we’re honored to introduce Angelic Organics, a Black woman-founded brand reclaiming haircare as ritual, identity, and soul care.
The Story Behind Angelic Organics
Founder Kristian Franklin shared:
“I run Angelic Organics, a Black woman-founded hair care brand creating handcrafted, plant-based products for curly and textured hair. Everything is made in small batches using ECOCERT-approved ingredients that nourish the scalp and honor the crown.”
Like many of us, Kristian grew up in a world that often ignored textured hair. Her journey began with the big chop, kitchen ingredients, and ancestral rituals—what started as survival has become a movement. Today, Angelic Organics is redefining luxury for coils and crowns everywhere.
Crafting With Intention
For Angelic Organics, haircare is about more than what’s in the bottle. Kristian describes it best:
“What makes my business special is that it’s rooted in ancestral wisdom, emotional healing, and sacred rituals. We believe hair care is soul care. Beyond product, we’re building a movement to help women reconnect with their natural coils and feel seen doing it.”
Each formula is crafted with rare botanicals and affirmations, designed to transform wash day into a ritual of care, healing, and reclamation.
A Perfect First Pick
If you’re new to Angelic Organics, the Discovery Kit is the perfect way to start.
✨ It features bestselling essentials in travel-friendly sizes, designed for curls, coils, and textured hair.
✨ It’s a thoughtful gift for anyone starting or restarting their natural hair journey.
✨ And it’s crafted with the same ECOCERT-approved, plant-based ingredients that define the entire line.
As Kristian reminds us:
“You’re not just buying a product. You’re returning to yourself. Join us, and let’s turn wash day into a ritual of self-love.”
Rooted in Community
Kristian recently reflected on what it means to bring this mission beyond product:
“I’m incredibly proud of our recent partnership with The ClassWomb, where I hosted a holistic hair care workshop that blended education, hormone-safe ingredients, and wellness rituals for mamas. Seeing that healing in real time meant everything.”
This spirit of community, healing, and intentional care is exactly why we chose to spotlight Angelic Organics. They’re not only crafting clean, luxury haircare—they’re building a movement.
Where to Find Them
You can support and shop Angelic Organics here:
📱 Instagram: @angelicorganicshair
🌐 Website: www.angelicorganicshair.com
🌿 How to Participate in This Month’s Giveaway
To celebrate our September Rooted in Community feature, we’re including Angelic Organics’ Discovery Kit as part of our Q3 Giveaway!
Here’s how to enter on Instagram:
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Follow both @nuearthco and @angelicorganicshair.
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Like the feature post and tag a friend or small business that inspires you.
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DM us the word “ANGELIC” to receive the blog link + bonus entry details.
✨ For extra entries, share your email with us and repost the feature to your Stories.
Giveaway runs until October 6. One winner will receive:
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Angelic Organics Discovery Kit
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A Vibe & Glo Car Diffuser
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A tea sampler from Antique Rose Apothecary
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A prize from Nuearth Co.
What’s New with Nuearth Co.
Since our last feature, Nuearth Co. has celebrated some exciting milestones:
🌿 We made our in-person debut at MMATL this September — a surreal first step in sharing our products face-to-face.
🍂 We’re preparing to launch our Fall Collection on October 6, featuring indulgent seasonal body butters like Velvet Grove and Golden Hour, plus our Dusk & Dawn Beard Oils.
🛍 We’ve been building momentum in wholesale growth, connecting with shops and boutiques that align with our values of clean, intentional beauty.
Closing Thoughts
Spotlighting brands like Angelic Organics reminds us why we started Rooted in Community: to celebrate small businesses leading with heart, healing, and intention.
Their commitment to clean ingredients, ancestral wisdom, and the belief that hair care is truly soul care mirrors everything we hold close at Nuearth Co.
As we continue building, we’re grateful to grow alongside Angelic Organics—and to share this space with all of you.
With love,
Shaena & the Nuearth Co. Team
🌐 www.nuearthco.com | 📱 @nuearthco