From the very beginning, Nuearth Co. was more than just a skincare brand—it was a vision deeply rooted in a love for nature, wellness, and the desire to share something meaningful with my family, friends, and community. I started this journey early on, documenting every step, not only to build a brand but to create a space where authenticity, transparency, and connection thrive.
Why I Started Nuearth Co.
Skincare has always been more than a routine for me—it’s an act of self-care, healing, and embracing the beauty of natural ingredients. After years of searching for products that truly nourish the skin without unnecessary chemicals, I decided to take matters into my own hands. I wanted to create formulations that honored the power of exotic butters and botanicals while offering something genuine and effective.
But beyond the products, I wanted to build a brand that tells a story—a story of nature’s abundance, of finding balance, and of choosing ingredients that not only enhance our skin but also respect the environment.
Why Share My Journey So Early?
Starting a business is an adventure, filled with excitement, challenges, and constant learning. I knew from the beginning that I didn’t want to just show the final product—I wanted to take people along for the ride. By sharing my journey early on, I hope to:
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Inspire Others – Whether it’s through entrepreneurship, self-care, or simply reconnecting with nature, I want my journey to encourage others to pursue their passions.
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Build Community – Nuearth Co. is not just about me; it’s about creating a space where people can engage, share experiences, and celebrate the beauty of natural skincare.
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Stay Transparent – From sourcing ingredients to perfecting formulations, I want to be open about what goes into my products and why they matter.
What I Hope to Share
My goal with Nuearth Co. is to offer more than just body butters; I want to share knowledge, experiences, and a sense of connection. Whether it’s through conversations about the benefits of murumuru, kokum, cupuaçu, and mango butters, or simply reflecting on the highs and lows of building something from the ground up, I hope this brand serves as a reminder that great things take time, dedication, and a deep love for what you do.
To my family, friends, and community—thank you for being part of this journey. Your support, encouragement, and shared excitement fuel this dream, and I can’t wait to continue growing together.
Stay tuned, stay connected, and always embrace the beauty of nature.
With gratitude,
Shaena Kanion