At Nuearth Co., we believe that true wellness isn’t just about what’s in a jar—it’s about who’s behind it, the hands that crafted it, and the heart that made it possible. Our Rooted in Community series is our way of shining a light on small, intentional brands that are making a difference with their work. This month, we’re thrilled to introduce Antique Rose Apothecary, a heartfelt herbal wellness brand that reminds us how powerful the “old ways” still are.
We asked founder Serena, the soul behind Antique Rose Apothecary, to share more about the brand’s story:
“Antique Rose Apothecary was born from a deep love for herbal healing and the old ways of caring for the body and spirit. I’ve always felt connected to nature’s remedies. My path as a healer and intuitive made it clear that this was more than a business—it was a calling.”
Each of her teas, tinctures, and salves is created with care and energetic intention. If you’re new to the shop, she recommends starting with Happy Hibiscus or Moon Cycle Comfort—herbal tea blends that are equal parts nourishing, approachable, and delicious. As she puts it:
“Teas are a gentle way to introduce your body to the healing support of herbs. They’re a great way to connect with the plants and yourself.”
When asked what it means to be part of a wellness-driven community of small brands, her response deeply resonated with us:
“It means everything. Being surrounded by other small businesses who genuinely care about healing, wellness, and community creates such a beautiful ripple effect.”
You can support Antique Rose Apothecary at antiqueroseapothec.etsy.com or follow her journey on Instagram @antiqueroseapothecary. She also regularly pops up at local markets in the Sacramento area!
We’re honored to include her Tea Vial Sampler Kit in our Q3 Giveaway, which will be announced in October. This giveaway will feature gifts from several amazing brands, including a few sneak peeks from Nuearth Co.—like our finalized Dusk & Dawn luxury beard oils and curated fall collection items. Check our Instagram highlight for additional details on entry requirements.
New at Nuearth Co.
You asked, we listened. This season, we’ve added a few beautiful ways to make your self-care even more intentional:
✨ Mix & Match Bundles – Create your perfect pairing. Choose any 3 butters and save.
✨ Shop My Match Quiz – Not sure where to start? Take our 60-second quiz to discover your perfect blend — plus get 5% off your match.
✨ Gold Beauty Spatulas – Sleek, hygienic, and indulgent. Now available individually or inside select bundles.
Because your skin deserves options — and a little indulgence never hurts.
Behind the Scenes at Nuearth Co.
While it’s been a little quiet on our socials, the work hasn’t stopped. We’ve been busy shipping orders, planning our Fall Collection, and laying the groundwork for what’s next. Like so many small business owners, this past month has included some personal hurdles and the need to scale back—because sometimes rest is part of the strategy.
But here’s what’s been happening behind the curtain:
• Our Dusk and Dawn Beard Oils are finalized and officially ready for their debut
• Our Fall Collection will feature intentionally curated gift sets—designed to bring comfort and indulgence as we move into the season
• We finalized our full business plan and began applying for grants to help us scale
• We attended the ScaleHer Summit, a full-day virtual experience covering everything from AI in business to legal tax strategies, legacy planning, and digital product creation
We’re grateful for this moment of growth, learning, and deep intention. And we’re beyond excited for what’s coming next—including our vendor event with Makers Market Atlanta and the full reveal of our Fall Collection in just a few weeks.
Stay rooted. Stay intentional. Stay with us.
With love,
Shaena & the Nuearth Co. Team