Last Thursday marked six months since Nuearth Co. officially became an LLC. In some ways, it feels like I just signed the papers and took the leap. In others, it feels like a lifetime of planning, trial, error, prayer, and persistence led us here. This journey has truly been about time and trust.
Launching the Vision
In July, I brought Nuearth Co. to life with our core collection of body butters: Escape, Serenity, Verdant, and Bare.Each formula was handcrafted with exotic butters and infused oils to nurture sensitive skin while creating a moment of indulgence. Launch day was nerve-wracking, but your response reminded me I wasn’t walking this path alone. Between Early Access, Pre-Orders, and Launch Day, nearly all of our inventory sold out.
First Market Debut
September brought another first: stepping out from behind the screen and into the community at the Makers + Markets ATL event. There’s something so special about seeing people experience the products in person. That day, we sold 18 jars of body butter and 9 bottles of beard oil—but more than the numbers, it was the conversations, the smiles, and the connections that made it unforgettable.
I can’t go without mentioning the support that showed up in real time. @Acworth GA Barber - Jordan has been an incredible champion of our Dawn + Dusk Beard Oils, sharing them in the shop and helping build buzz ahead of the official online launch on October 1st. And my friends at @StabilFitLife came out in person to support—it meant the world to have them there.
Oh, and after months of back-and-forth, I finally found the perfect booth divider. It seems small, but creating the right vibe at events matters—it sets the tone for everything else.
Rooted in Community
Another highlight has been launching our Rooted in Community initiative. Each month we spotlight small brands whose missions and values inspire us. For October, we’re taking things a step further with our first big giveaway. One lucky winner will receive a bundle box featuring:
✨ A tea sampler from @Antique Rose Apothecary
✨ A car diffuser from @Vibe & Glo Candle Studio
✨ Another amazing brand we’ll reveal soon
✨ Plus your choice of one Fall body butter from our upcoming collection 🍂
Stay tuned—you’ll want to enter this.
Growing Pains & Growth Wins
Behind the scenes, there’s been a lot of learning. From refining labels and introducing mood icons, to launching our “Shop My Match” quiz that helps customers find their perfect product, to adding bundles, gift sets, and luxe gold spatulas—each step has been about elevating the experience and creating indulgence that feels intentional.
It hasn’t always been easy. Balancing formulation, packaging, design, events, and the realities of running a business solo takes faith and focus. But each small win stacks up. And now, six months in, I can look back and see how far we’ve come.
Looking Ahead
The next chapter is exciting. On October 1st, our Beard Oils officially launch online, and our Fall Collection will bring new seasonal body butters to the lineup. The Rooted in Community giveaway will connect us with even more small businesses. And I know more opportunities will unfold as long as I keep putting in the work and trusting the process.
Six months is just the beginning. Thank you for every purchase, every share, every encouraging word, and every person who’s walked into this vision with me. Together, we’re building something rooted, intentional, and indulgent.
Here’s to the next chapter—grounded in time and trust.
With gratitude,
Shaena
Founder, Nuearth Co.